From Engagement to Growth

SOCA

Social Media

Building
Community
Through
Every Click
and Follow

SOCA: A Hub for Small Businesses and Community Impact

The Southern Ohio Chamber Alliance (SOCA) is more than a chamber of commerce—it’s a powerful network that connects small businesses and chambers with essential benefits and community resources. With a commitment to fostering local growth and offering unique advantages, SOCA needed a dynamic digital presence to engage its thriving community and expand its impact online.

THE CHALLENGE

Turning Engagement into Followers

While SOCA saw high engagement across its social platforms, the follower growth didn’t match the enthusiasm of its audience interactions. With ambitious goals of 7% growth on Facebook, 9% on LinkedIn, and 5% on Instagram, SOCA sought a targeted strategy to convert engagement into loyal followers, expanding its reach and furthering its community-driven mission.

THE SOLUTION

Crafting Content That Converts

Legend Web Works stepped in to spark follower growth by creating content tailored to SOCA’s audience interests. By directly inviting followers to join the conversation and highlighting popular topics like benefit plans and SOCA’s programs, we delivered content that resonated with users. Our data-driven approach leveraged analytics to fine-tune topics, ensuring maximum engagement and a direct path to more followers.

Key Metrics

Metrics that Matter

In the past 10 months, our strategy brought measurable growth to SOCA's social media:

78%

Engagement Increase
Increased reactions,
comments, shares,
and clicks

16%

Reach Increase
Expanded Audience Exposure

1000

Website Clicks
Direct traffic from
social media

We've always prided ourselves on our customer service and word of mouth, but with Legend Web Works' help, we've taken our online presence to the next level. The increase in website traffic and engagement has been fantastic!

- MIKKI C.

THE OUTCOME

Achieving Lasting Growth

The results spoke volumes: SOCA’s follower growth surpassed expectations, with a 2.33% increase on Instagram, an impressive 29.3% on Facebook, and an 8.91% rise on LinkedIn. Through targeted content and strategic outreach, SOCA’s digital presence now mirrors the community and business impact it drives in Southern Ohio.