Serving Up a Slice of Success

My Pie Co.

Website Build | Photography | Label Design

Branding That’s as Irresistible as the Pies

MyPieCo is a brand devoted to baking delicious, perfectly sized pies that bring people together.

With a commitment to providing retail, foodservice, and individual consumers with exciting, top-quality pies that boast exceptional flavor, MyPieCo focuses on creating memorable experiences filled with sweetness, fun, and a welcoming spirit. As a fresh concept, they needed a solid foundation to make a lasting first impression and engage their target audience from the start.

THE CHALLENGE

Building a New Brand from Scratch

Launching a new brand is always a rewarding endeavor, especially with a concept like MyPieCo’s. With only a logo to start and a vision of standing out in a competitive market, MyPieCo needed a brand identity that captured the essence of their pies—the inviting aroma that fills a room, sparking anticipation and gathering people together. It was about evoking moments of connection, nostalgia, and the joy of tradition. Balancing a bold vision with a focus on essential foundational elements was key to creating a captivating and memorable presence.

THE SOLUTION

Crafting a Warm, Engaging, and Cohesive Brand Identity

Legend Web Works collaborated with MyPieCo to create a brand identity that captured the heart of their product. Drawing inspiration from bright, fun patterns and colors that evoke warmth, we developed a cohesive color palette extending beyond their original black and yellow to include orange, cream, and brown.

These elements brought depth and sweetness to the brand. We also designed engaging labels for their in-store containers, each tied to a specific pie flavor and unified by a playful pattern. Through building an enticing website, creating physical prototypes for pie labels, and capturing high-quality product photography, we established MyPieCo as a brand with heart, warmth, and visual appeal.

THE OUTCOME

A Brand That Brings Flavorful Joy to Every Experience, Now on Store Shelves

Legend Web Works' partnership with MyPieCo resulted in a brand that captivates customers from the first glance to the last bite. By creating a vibrant, cohesive identity, MyPieCo stands out on the shelf and online, bringing excitement and a welcoming spirit to every interaction.

The thoughtful design—featuring eye-catching colors, playful patterns, and engaging packaging—enhances every pie into an unforgettable experience. Now available in select stores, MyPieCo’s enticing presence has amplified customer reach, inviting more people to share in their delightful, flavorful journey.