From Lake to Woods:
Bringing Tradition to the Digital Frontier
LAKE2WOODS CUSTOMS
WEBSITE BUILD | BRANDING | ECOMMERCE
How do you manage the perfect catch?
Lake2Woods Customs, LLC, is a family-owned business that has turned their lifelong passion for fishing and hunting into a brand known for its precision-crafted lures and turkey calls.
Their products are hand-made with care and designed to enhance outdoor experiences for every enthusiast. With a deep respect for tradition and craftsmanship, Lake2Woods needed a platform to share their story, their products, and their expertise with a wider audience. Legend Web Works was built a custom, online storefront that embodied their legacy while making their products accessible to outdoor adventurers everywhere.
THE CHALLENGE
Creating a Digital Home for a
Family Tradition
Lake2Woods wanted more than just an e-commerce site. They needed a platform that would reflect the pride and craftsmanship embedded in every lure and call. With no previous online presence, they faced the challenge of creating a brand identity that was as unique as their products. Legend Web Works helped them develop an identity that blended their love of the outdoors with a sleek and modern website that would resonate with customers and tell their story.
THE SOLUTION
A Tailored Digital Experience for Lake2Woods
We created a website that was more than just a storefront—it was a digital experience that brought the outdoors to life. Using their gold and black logo as a foundation, we designed a site that showcased their handmade products, along with a clean and minimalistic brand identity.
Stock imagery of rivers, forests, and fishing scenes complemented their vision, while carefully selected fonts and colors kept the design simple and elegant. The site allows customers to shop easily, while storytelling elements, blog features, and product callouts immerse visitors in the family’s tradition and love for the outdoors.
THE OUTCOME
An established online presence
We developed a user-friendly, visually engaging website for the Lake2Woods brand, seamlessly integrating an e-commerce platform to enable online orders. The client was thrilled with the outcome, as the design effectively met their goals. The mobile optimization was a key feature, addressing the growing number of mobile users and ensuring an optimal browsing experience across devices. The site’s aesthetic and functionality both contributed to the client’s success in reaching a wider audience.
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