Stepping Above the Competiton

A Step Above Flooring

Website | SEO | Social Media

From Floors to Followers

A Step Above Flooring is a well-established flooring company based in Cincinnati.

Known for providing a wide range of flooring options and exceptional customer service. For years, they have maintained a consistent presence through social media posts and blogs but lacked a cohesive strategy to unify their marketing efforts. This is a common challenge for many small businesses, where owners are often too busy to develop a comprehensive marketing plan that works in unison across various channels.

THE CHALLENGE

Maintaining Momentum in a Competitive Market

A Step Above Flooring experienced significant success during the pandemic due to their excellent customer service and strong word-of-mouth referrals. However, they recognized the need to maintain this momentum and strengthen their competitive edge online. Despite their efforts, some competitors were outperforming them in digital spaces, prompting the need for a robust online marketing strategy that could complement their already stellar customer service.

THE SOLUTION

A Comprehensive Digital Marketing Strategy by Legend Web Works

Legend Web Works collaborated with A Step Above Flooring to develop a marketing strategy that focused on social media engagement and search engine optimization (SEO). The plan was designed to enhance the company’s online presence, attract new followers, and engage existing ones through diverse content types. We implemented a variety of posts, including:

Project-Based Posts

Educational Posts

Entertainment Posts

Blogs

In addition, we began curating two blogs per month, aiming to provide fresh content that appealed to both search engines for SEO purposes and to social media users. These articles served a dual purpose: enhancing the company’s SEO rankings and engaging users scrolling through social media feeds, driving them to the website.

Key Metrics

Driving Digital Growth and Engagement

5,000+

Over 5,000 new visitors to the website in Q4 2022 and Q1 2023 combined.

85%

of site users coming from Facebook engaged with the website.

#1

Page 1 ranking on Google for numerous targeted keywords.

9,000+

Over 9,000 impressions on social media in Q4 2022 and Q1 2023 combined.

These metrics highlight the significant growth in online engagement and visibility achieved through the strategic efforts implemented by Legend Web Works.

We've always prided ourselves on our customer service and word of mouth, but with Legend Web Works' help, we've taken our online presence to the next level. The increase in website traffic and engagement has been fantastic!

- A Step Above Flooring Team

THE OUTCOME

Achieving a Stronger Digital Presence and Enhanced Customer Engagement

Through the collaborative efforts with Legend Web Works, A Step Above Flooring successfully strengthened their digital footprint.

The strategic focus on SEO and social media engagement led to a significant increase in website traffic and online visibility. Their blogs became some of the highest-ranking pages on their website, drawing in hundreds of clicks and thousands of impressions from Google. The enhanced digital strategy not only helped them remain competitive but also ensured they continued to attract and engage potential customers online.