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Marketing to Gen Z with Authentic Content
JUL 1, 2024
Marketing your business to people between 27 and 15, also known as Generation Z, is essential in today’s economic climate. The oldest of this generation are earning salaries and looking at big purchases, while the youngest are starting their first jobs and learning to budget their income. Gen Z has money to spend, but figuring out what they want and how to market to them can leave some marketers scratching their heads.