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What is Color Theory?
In marketing strategies, color helps brands stand out and set the tone for how you perceive them. It communicates values, creates emotional connections, and influences how you navigate everything from logos and websites to packaging and advertisements. The strategic use of color can reinforce messaging and make a brand more recognizable and memorable, ultimately affecting how likely you are to engage with their products or services.
If you are a business owner or manage your business's marketing efforts, then you know how difficult it can be to align your marketing strategy with your business goals. It sometimes feels that there are so many things to do that it is impossible to pick a direction and stick to it.
This is made even harder if you are not familiar with proven marketing strategies that your competitors are using to create sustainable success. Using strategies that have worked for others, and then adding your own personal goals and needs is just one way to find success.
