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What is a Landing Page?
The conversion of page views to sales is no secret.
It’s simple. There are proven concepts and ideas which digital marketing managers have been using for years to passively drive sales to their company.
One of the best ways to convert visitors to buyers is through the development of comprehensive landing pages.
Name Changes for Facebook and Google My Business
Two social media and technological giants, Facebook and Google, have each made name changes in the past month.
For Facebook, the change is a significant one. For Google, only one aspect of their company was renamed. For both, the logic behind the name changes is the same.
If you manage a website, then you know one of the most useful functions is direct contact with customers.
The easiest way to collect responses from readers is through a well-thought-out and well-developed contact page.
While it’s easy to say you want the best contact page around, developing one can be surprisingly difficult.
Your 2022 Website Prep List
A new year is upon us. While you may still have the same website, the way your customers interact with it may have changed. Likewise, if you’re not keeping with SEO (Search Engine Optimization) best practices, you may be falling behind and not even know it.
In this post, we will go over some website housekeeping tasks you need to check up on before the new year begins. Not only will this help you prepare for the new year, but it will also help you increase your overall traffic and sales numbers.
It’s an Ongoing Process
If you aren’t going up, then you’re going down.
At least that’s the way it works for Search Engine Optimization (SEO). If you aren’t evaluating your website at least once a month to ensure that you are trending upwards on search engine appearances, then your com...
Every marketer wants to get ahead of the competition, but the real challenge is doing it. Many start with good intentions, but they don’t know where to begin and how to successfully implement their good ideas. Even the most well-run companies can struggle to market their brand if they don’t unders...
Preparing Your Content in Advance of the Holidays
Time Management Tips for Busy Marketing Managers
Marketing managers have a lot to accomplish. From devising and implementing marketing strategies, to meeting with clients, to writing newsletters and blogs, any marketing manager worth their salt will have a full plate. It can sometimes feel like there is so much to do that no one person, or even ...
Your Website Launch Checklist
When you are ready to launch a new website, there are several things you need to make sure are in place before the site goes live. These components are important as they make sure the site functions properly and creates an easy experience for the user.
This post will serve as a quick c...
How To Edit Your Website SEO Data
Legend Web Works makes editing your website SEO Data simple through automation and easy editing tools. As you are adding new pages and blogs you can quickly customize Page Titles, Page Descriptions, H1 Tags, and Alt Tags as you go.
Image Alt Tags
Image Alt tags are used to describe the image on a...
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Types of Calls to Action to use on your website
What is a Call to Action (CTA)?
It is just that: a call to take action. On a website, a call to action can present itself in many different forms, but it is always a clear statement that directly and simply explains what you want your site visitor to do next.
Types of Calls to Action
Below is a l...
