Blog
Brand+Identity+
Entry Tags (121 found)
A Day In the Life ADA ADA Compliance Advertising AdWords Authenticity Automations Black Friday Bookkeeping bounce rate Brand Communities Brand Development Brand Identity Brand Strategy Branding Message business future Business Goals Business Growth Business Slow Season Business Solutions Business Strategy Case Study Chamber of Commerce Website Client Support Color Theory Communication Strategies Compelling Hooks Content Creation Content Management System Content Marketing Content Strategy Core Web Vitals Covid-19 custom website Custom Website Design Custom Website Development Customer Engagement Customer Service data reporting Digital Marketing Digital Presence Director of Marketing eCommerce Email Marketing Employee Spotlight End-of-Year Checklist Features GBP Goal Setting Google AdWords Google AdWords Google Analytics Google Business Listing Google Business Profile Google Business Profile Update Google Maps Google News Google Services Great Resignation Hashtags IT Support Job Openings Key Features Lead Generation Link Building Marketing Marketing Agency Marketing Authenticity Marketing Goals Marketing Meetings Marketing Plan Marketing Strategy Marketing to Gen Z Online Account Online Account Users Online Payments Operating Expenses Optimization Overhead Costs Photography Productivity Progressive Web APP PWA Reaching Younger Audiences Reputation Management Responsive Websites School Websites Seasonal Trends SEO SEO Agency SEO Timeline Small Business SOCA Social Media Social Media Calendar SSL Certificate Storytelling Submit A Request Team Members Threads Tips & Tools User Experience (UX) Video Videography Web Development Agency Website Accessibility Website Agency Website Audit website boosting Website Content Website Cost website data Website Design Website Development Website Project Website Rebuild Website Statistics website terms website traffic Website Upgrade Website Users
What Does Authenticity Look Like in a Brand?
Every business is looking to get ahead when it comes to their marketing efforts. For many, that means investing time, money, and effort into sprawling marketing campaigns that are designed to draw in new audiences and strengthen existing ones.
In today's climate, some of the most effective marketing campaigns are those that lean into authenticity. What does that mean for a business? It means showcasing your marketing message plainly and transparently. Oftentimes, this will include testimonials from customers, spots featuring real employees, and minimally edited.
The Role Good Storytelling Plays in Marketing
Storytelling is powerful. It is the reason we return to our favorite books and movies over and over and learn valuable life lessons from fictional narratives. Storytelling is also an extremely powerful tool when it comes to marketing.
