The Best Ways Your Small Business Can Promote Job Openings
You own a small business. Every day you work your hands to the bone trying to, first, keep your business afloat, and second, discover ways to make your business more profitable (even small business owners must eat!)
However, since you are so busy working to manage your business, chances are you are short on time for the day-to-day tasks. Typically, your employees would handle these smaller tasks, but in today's economy, you are probably finding yourself short-staffed.
There is a reason for that. Right now, in the U.S. (and all over the world, really), we are experiencing an event known as the Great Resignation.
There is a great deal of discussion on what the Great Resignation means exactly, but in short, it means that businesses do not have enough workers to fill their open positions.
Chances are, you have a job opening. But since the job market is in the job searcher's favor presently, that means you will be facing stiff competition from other businesses also looking for new employees.
The business that can best promote its openings will get the best employees, and the victor will go the spoils!
Is your business ready?
Keep reading to learn the best ways to promote your job openings.
My Small Business Needs Workers! How do I Find Them?
Your business needs workers, and it needs them now!
Hold your horses! The most sure-fire way to ensure that you get undesirable employees is by rushing into things.
Patience is the name of the game here. Patience and a sound strategy, that is.
Let’s check out some of the best ways to advertise your openings (and get them filled):
Make Job Postings Inclusive and Remove Unnecessary Requirements
The traditional job posting strategy goes: "Post positional requirements that are slightly higher than the candidate you reasonably expect to hire. That way you'll get only the most qualified applicants!"
This advice may have once worked, but today you want as many applicants as possible.
If you are looking for an entry-level salesman, do not put in your job posting you are looking for a salesman with 3-5 years of experience. This will drive off many candidates as they will feel as if they are not qualified.
While you’re at it, don’t write postings that exclude large groups of people. This includes gender, race, ethnicity, and age.
Looking for a marketing association. Terms like young, and energetic will drive off candidates in their fifties (and the fifty-year-old might end up being a perfect fit).
Advertise on Traditional and Untraditional Channels
LinkedIn, Indeed, Zip Recruiter, and other traditional job boards are all musts for your job postings. But you also have to think outside the box.
Look for industry-specific job boards and even mediums that are not meant specifically for the job posting.
Commercial advertisements (like posting a job spot on Spotify, for example) are great ways to attract job seekers outside of the traditional methods.
Post Job Openings on Your Website
You would not believe how far the average person has to dig on your website just to find out you have five separate openings.
Put your job openings front and center!
People in your industry will naturally come across your site as a part of their daily work. Each visitor to your site should know that you are hiring. Even if the person who sees your position is not actively looking for a new job, they might know someone who is. That's the power of networking!
Leave Hiring Takeaways at Your Point of Sale
Forget the “Help Wanted” sign.
Clients and customers should know that your business is hiring and a summary of what you offer when you make your sale.
This does two things. First, it reaches the maximum number of people possible. Second, it reaches people who you already know have an interest in your business.
Don’t wait for applicants to find you, make sure every person who comes in and out of your business knows that you are looking for the best and brightest. That way, you will be much more likely to find your ideal candidate.
Use Social Media and Make Posts About Your Openings
You should already have a strong social media presence to attract customers.
Take it a step further! Use your social media presence to attract applicants. Regularly post the position you are looking for and list the top three benefits of that position.
Use your knowledge of your industry to your advantage here. What advantages does your business offer over your competitors? Include them in the post!
Take Your Business Further with Legend Web Works
A sound business model, healthy workplace practices, and a great team of employees. These are just some of the things you need to excel in the world of business.
To get ahead of the competition, you also need a strong online presence. You can accomplish that through an optimized website, superior social media pages, and keyword-rich blogs.
Tackling all these things can be overwhelming for a business owner who is already struggling to keep up with the daily demands of their small business.
There’s good news! Legend Web Works is here to help!
Our expert marketing team has helped businesses just like yours thrive and pull ahead of the competition.
We handle your social media, blog writing, search engine optimization, and other marketing responsibilities using our expert knowledge and superior skills.
Ready to climb to the top of the marketing ladder? Reach out to Legend Web Works today to take the first step!
