Industry News: Instagram's New Algorithm Update

Instagram has recently announced a significant update aimed at improving the visibility and distribution of content from smaller, original content creators. This move is intended to balance the playing field, which has historically favored creators with large followings and aggregators of reposted content.  

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In this blog, we will explain what changes to the Instagram algorithm occurred and what this means for your business.  

What’s New?  

Instagram is implementing four key changes to their algorithm.  

Below, we have outlined and explained each of the changes that your business should be aware of.  

1. Introduction of a new ranking input: This new element in the content ranking algorithm will specifically boost the distribution of content from smaller creators, giving them more exposure. 
    

1. Prioritizing original content in recommendations: Instagram will now replace reposted content with the original content in its recommendations, ensuring that the initial creator receives the credit and visibility. 
    

1. Adding labels to reposted content: To further acknowledge original creators, reposted content will now include a label that links back to the original creator, making their contribution clear and direct. 
    

1. Exclusion of content aggregators from recommendations: In a bid to discourage the circulation of unoriginal content, Instagram will remove content aggregators from recommendation surfaces unless they have licensing agreements or explicit permissions from the creators. 

What the Update Means for Business Marketing 

This update has significant implications for how your business should approach marketing on Instagram.  

Here’s what your businesses need to know: 

1. Emphasis on Originality: The shift towards prioritizing original content means that your business will need to focus more on creating unique and engaging content. Reposting will no longer suffice for visibility. This could lead to an increase in the quality and creativity of content on the platform, as your business strives to stand out. 
    

1. Changes in Content Strategy: With the exclusion of content aggregators from recommendations, if your business relied on these channels for visibility, you might need to revise your strategy. This could involve direct collaborations with original creators or developing your own distinctive content to ensure visibility in recommendation-driven surfaces like Explore and Reels. 
    

1. Greater Opportunities for Smaller Businesses: The new ranking input designed to promote smaller creators can be a boom for small businesses and new entrants. These entities will have a better chance of reaching a broader audience without the need for a large existing following. It democratizes access to visibility, making the platform more competitive and diverse. 

1. Need for Adaptation to New Guidelines: Understanding and adapting to the updated recommendations guidelines is crucial. Your business must ensure that your content is not only original but also adheres to Instagram’s community standards and recommendation guidelines. This includes avoiding sensitive or controversial topics that could impede the ability to foster a safe community. 

Keep Up with Industry Trends with Legend Web Works 

At Legend Web Works, we prioritize keeping your business informed and up to date with the latest industry trends.  

With Instagram's latest update, there is a shift towards a more equitable environment for all creators, emphasizing originality and reducing the dominance of large accounts and content aggregators. This means that businesses now have a more level playing field when it comes to gaining visibility on one of the world’s most popular social media platforms. 

To stay ahead in this new landscape, it is essential for your business to adapt and create strategic, original content. 

We understand the importance of staying relevant and standing out from the competition. We offer services that help you create engaging and unique content that will capture the attention of your target audience. 

Our team of experts closely monitors industry trends and changes in social media algorithms, ensuring that we are equipped with the knowledge to guide your business towards success. Whether it's creating eye-catching visuals or crafting compelling captions, we will help you navigate the evolving social media landscape and maximize your online presence. 

By partnering with Legend Web Works, you can trust that we will keep your business ahead of the game and help you harness the power of Instagram to drive growth and visibility.  

If you are curious about the difference Legend Web Works can make for your online presence, click here to start a conversation with our team now!   
 
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